Media Showroom for Siemens Healthineers

At the center of the digital and spatial concept are the visitor and their customer journey. The customer journey repeatedly radiates back into the central auditorium. The digital concept complements the spatial design. An approximately 85-meter-long, elliptical, interactive 360° media horizon along the auditorium wall serves as the central component of the overall experience at the Experience Center. The wall is interrupted by the media horizon, extending the visitor’s view digitally.