Over 20 years of Automotive Event Production.
We have been successfully implementing projects of all sizes and challenges for the automotive industry worldwide for over 20 years. Thanks to the high qualifications of our employees and our deep understanding of the very special requirements, premium manufacturers entrust us with their event formats and brand activations. In addition to our enthusiasm for the industry, we are constantly driven by the technical improvement of the implementations and the simultaneous increase in sustainability.
- Brand Experience
- Driving events
- Launch Events
- PoS Installations
- Roadshows
- Showrooms
- Conferences & Press-Events
- Press Previews
- Sales Kick-Off Events
- Trade Shows & Exhibitions
- Pop-Up Stores
- Trade show appearances
Premium Production House
THE AUTOMOTIVE EVENT SPECIALISTS
Our services for you
Our teams of experts in the areas of “Concept, Design & Creative”, “Event Engineering” and “Event Production” allow us to offer you the entire service package for a comprehensive event production. Whether you are in the concept phase or need strong production management for an event production on site – we will accompany your project professionally from start to finish.
Concept, Design & Creative
Concept, Design & Creative
- Audio Design
- Conception
- Consulting
- Content Design & Production
- Design
- DMC
- Integration into brand strategy
- Light design
- Technical design
- Video & System Design
Event Engineering
Event Engineering
- 3D-CAD Maps & Design
- Event infrastructure planning
- Feasibility studies
- Health & Safety Management
- RFP Creation & Evaluation
- Sustainability consulting & planning
- Technical consulting
- Technical management
- Technical planning
- Tenders
Event Production
Event Production
- Approval procedures
- AR / VR / XR Solutions
- Broadcasting
- Content Management
- Event Directing Services
- Event logistics
- Event-IT
- General contractor
- Immersive technologies
- Infrastructure & Overlay
- LED & Projections
- Light, sound & video
- Participants Management
- Project Management
- Project Supervision
- Show Direction
- Simulation / Show programming
- Special Experiences
- Stage & Rigging
Premium Event Production aus einer Hand.
- Ein Vertrags- und Ansprechpartner für Alles
- Turn-Key-Solutions auf höchstem Niveau
- Effiziente und budgetbewusste Projektorganisation
Flexibilität & Unabhängigkeit, die sich auszahlt.
- Skalierbare Teams für die Gesamtumsetzung oder einzelne Bereiche
- Echter Mehrwert durch effizientes Team-Setup
- Integration von Experten für jedes Spezialgebiet
- Beratung und technische Planung unabhängig von Herstellern oder Partnern
Wir übernehmen Verantwortung und bieten Sicherheit.
- Risikominimierung für die gesamte Produktion
- Höchster Qualitätsanspruch
- Termingerechte Lieferung und transparentes Projekt Management
[Automotive Case Study]
NIYU ENABLES A
“FLYING SHOWROOM”
BMW Group and Lufthansa Cargo have teamed up for a unique project: the BMW Vision iNEXT World Flight. This impressive event was realized on board a specially converted Boeing 777F, the most efficient cargo aircraft in its class. The NIYU Event Production team not only took on the challenge of planning and implementing a fully customized staging, but also ensuring that the entire setup of the installation within the 777F could be seamlessly switched between presentation and flight mode – always with safety regulations and efficiency in mind.
The NIYU team was given the task of integrating all the event technology into the backdrop areas without overpowering the visual appearance. The task was mastered with a great deal of experience and technical finesse, ensuring the perfect implementation of the media technology concept and thus the smooth running of the event.
Key highlights:
Numerous soft-edge projections using 10 projectors
Use of an impressive LED floor over 40 m²
Various light installations including a light sky and light arcs
Show-ready sound and lighting equipment with approx. 100 intelligent spotlights and 30 loudspeakers for an immersive experience on board
Centrally controlled turntable for the concept car and doors from the control room

















